Understanding the AVA system ...
One of the most challenging aspects of studying for a Master of Wine is memorizing all the AVAs in California, Washington, Oregon, and New York. Sometimes you will find a dozen or more in a single area.
Yet it's true that "terroir" plays a huge role in the flavor of the wine. For years, American winemakers have promoted a competing hypothesis stating that great wines are made in the winery and now they are realizing that this is not the case.
In Europe, the wine laws in EU countries mandate strict adherence to yields, vinification, and other wine growing and making activities, but the U.S. stops short of their rigid rules. Trade Bureau (TTB), and the criteria for TTB approval are:
- A definition of the boundaries of the proposed area as identified on a U.S. Geological Survey map
- Evidence that the proposed name was historically used or is currently commonly used for the area
- Evidence that the growing conditions of the area in question are distinct from surrounding areas
Despite this, worldwide it seems we are entering a "frankenwine" world. Some winemakers like to show the expression of the grape at its finest, but others are masking the grape's flavor with oak staves, chips, and other techniques to "improve" the flavor of average or cheap fruit. Thoughts?



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