Marketing Wine Seminars

Of course, most of you are aware of the power of email marketing for wine store seminars or sales. Either you are a "victim" of wine store spamming or are a marketer and have hopped onto this "proven" method of mass emailing people who have signed up (double opted in!) for your newsletter.

If you are like many recipients of email newsletters, though, it's possible that after a few newsletters or sales alerts, you lowered your subscription to "junk mail status" or unsubscribed.

Here is some interesting news ... as I was rsvp'ing for a seminar, the woman answering the phone at a large wine shop in New York asked how I found out. When I told her, she asked if I'd like to subscribe to their newsletter. "Actually," I said, "I'm probably on it, but I never open them."

"Oh, well that's why I developed two lists. One for sales and seminars, and one for seminars only. This way, you never get blasted with emails about our sales."

This approach makes sense. If you are a wine marketer, it's more importatant than ever to know your customer and what specific information they want from you. Thoughts? Comment with the tool below. Oh, and be sure to see my main site at htpp://www.AWineStory.com